Smart Labour App at Gitex Technology Week

Now, innovation is for everyone. 400 entrepreneurs and 250 investors and mentors from over 52 countries take the next step in smart technology at Gitex Technology Week.

Smart Labour – the UAE’s first mobile phone app aimed at blue-collar workers – participated in Gitex Technology Week to ensure that the workforce of the United Arab Emirates is a part of the national and global movement towards a smart life.

In line with the vision of Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, the technology exhibition provided a platform to showcase innovative services like Smart Labour.

So, what is Smart Labour?

A unique Dubai-based start-up by Black & White Computer Trading Co LLC, Smart Labour is an app dedicated to blue-collared workers in the UAE. By providing visual and engaging content that addresses the needs of a worker in the UAE, the app acts as a resource for low-skilled workers (that make up over 50 per cent of the country’s workforce) and creates a connection between employers and employees by providing solutions in labour management.

How does the app work?

Simply put, the app is a conduit between a blue-collared worker and the smart world. By bringing the benefits of technology into the lives of low-skilled workers, Smart Labour enhances the happiness and quality of life at the grassroots level of the UAE’s workforce. The app offers innovatively designed learning courses in English, Arabic, financial management and basic health and safety practices, where progress is linked with earning talk time and data. Workers receive the bonus of reconnecting with their families through telephone calls or video conferencing in their pursuit of personal and professional success.

How Smart Labour can change the face of the workforce

• Unless you know how to communicate, your probability of climbing the ladder of success remains on the lower side. By increasing exposure to English and Arabic, Smart Labour helps break down the communication barrier and open the doors for growth and success at the basic level.
• Keeping track of finances can be a daunting task, no matter how academically qualified one is. With a serious responsibility towards families back home, brothers in the low-skilled section of employment are in an even greater need to learn basic tips and tricks for smart money management. Smart Labour connected with social workers and experts with experience in teaching financial planning for low-skilled employees to provide short, engaging videos that teach them how to make the best use of their hard-earned money.
• A hard day of work can all be worth it when one comes back to a happy family. Smart Labour recognises the importance of staying connected with family, which is why the app is primarily based on offering rewards in the form of free talk time and data. A happy worker lays the foundation for a happy city.

The app was made available across major platforms (iOS, Android & Windows).