Smart Labour app at Gitex Technogy Week 2017

Smart Labour app at  Gitex Technology Week 2016 –  Now, innovation is for everyone.


400 entrepreneurs and 250 investors and mentors from over 52 countries are here to take the next step in smart technology. Gitex Technology week is back!


Smart Labour – the UAE’s first mobile phone app aimed at blue-collar workers – will be participating in the 35th edition of Gitex Technology Week to ensure that the biggest chunk of the United Arab Emirates’ workforce is a part of the national and global movement towards a smart life.


In line with the vision of Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, the world’s third-largest technology exhibition will prove to be the perfect platform to showcase innovative services like Smart Labour.


So, what is Smart Labour?

A unique Dubai-based start-up by Black & White Computer Trading Co LLC, Smart Labour is an app dedicated to the blue-collared workers in the UAE. By providing visual and engaging content that addresses the needs of a worker in the UAE, the app acts as a resource for low-skilled workers (that make up over 50 per cent of the country’s workforce) and creates a much-needed connection between employers and employees by providing solutions in labour management.


How does the app work?

Simply put, the app is a conduit between a blue-collared worker and the smart world. By bringing the benefits of technology into the lives of low-skilled workers, Smart Labour enhances the happiness and quality of life at the grassroots level of the UAE’s workforce. The app currently offers innovatively designed learning courses in English, Arabic, financial management and basic health and safety practices, where progress is linked with earning talk time and data. So, workers immediately receive the bonus of reconnecting with their families through telephone calls or video conferencing in their pursuit of personal and professional success.




How Smart Labour can change the face of the workforce …


  • ·         Unless you know how to communicate, your probability of climbing the ladder of success remains on the lower side. By increasing their exposure to English and Arabic, Smart Labour will help break down the communication barrier and open   the doors for growth and success at the very basic level.



  • Keeping a track of your finances can be a daunting task, no matter how academically qualified you are. With a serious responsibility towards their families back home, our brothers in the low-skilled section of employment are in an even greater need to learn basic tips and tricks for smart money management. Smart Labour has connected with social workers and experts with experience in teaching financial planning for low-skilled employees to provide short, engaging videos that teach them how to make the best use of their hard-earned money.


  • A hard day’s of work can all be worth it when one comes back to a happy family. Smart Labour recognrecognisesmportance of staying connected with family, which is why the app is primarily based on offering rewards in the form of free talk time and data. A happy worker lays the foundation for a happy city.

Find out more about Smart Labour in our videos in English (link) and Hindi/Urdu (link).


We have witnessed the need-gap and the problems miscommunication between an employer and the blue collared workers can cause. President His Highness Shaikh Khalifa Bin Zayed Al Nahyan and His Highness Sheikh Mohammed bin Rashid Al Maktoum have constantly worked towards making the UAE the best place in the world. Smart Labour is an attempt to add value to the lives of workers to move towards fulfilling their dreams. A majority of the expatriates are blue-collared workers and if they are in high spirits, then the dream is not far to achieve” – Abu Muadh, Founder, Smart Labour.

The app is available on all the three major platforms (IOSAndroid & Windows) for free. Contact us to know more! Meet us in person to know more about Smart Labour at the 36th Gitex Technology week.

Venue: SU-15, New Zabeel Hall, Dubai World Trade Centre, Dubai, UAE




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